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Guuruume is your go-to platform for connecting with the global dance community



This Privacy Policy explains how information about you is collected, used and disclosed by Guuruume (collectively, “Guuruume,” “we” or “us”) when you use our website (“Website”) or our online application (“Application”) (collectively, “Services”), or when you otherwise interact with us. This Privacy Policy also describes your choices regarding use, access and correction of personal information collected about you through our Services. Please read this Privacy Policy carefully and ensure that you understand it before you start to use our Services.

This Website is owned and operated by, or on behalf of, Guuruume (“we”, “our” or “us”).

By accessing and using the- Services, you acknowledge that you have read and understood the content of this Privacy Policy. We reserve the right to update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Please use the links below to access the specific sections of this Privacy Policy:

  • Information You Provide to Us Through the Services
  • Use of Information
  • Sharing of Information
  • Lawful Basis for Processing Your Information
  • Advertising and Analytics Services Provided by Others
  • Information Collected on Behalf of Our Customers in Providing Our Platform
  • Marketing
  • Security
  • Your Rights
  • Your Choices
  • Contact Us


We collect and process information you provide directly to us via the Services. Personal data submitted through the Services include the details you submit when you create an account, pay for an event, communicate with us via third party social media sites, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, phone number and any other information you choose to provide. To the extent you provide credit card information through the Services, that information is collected and processed by our third-party payment processor pursuant to their Privacy Policy and practices. Our payment processor is Stripe, Inc. (“Stripe”) and their privacy policy can be found here:


We may use information about you to:

  • Enable you to have full access to the Services;
  • Provide, maintain and improve the Services;
  • Provide and deliver the Services you request, process transactions and send you related information, including confirmations and invoices,;
  • Send you technical notices, updates, security alerts, and support and administrative messages;
  • Respond to your comments, questions and requests, and provide customer support;
  • Create your Guuruume account and identify you when you sign-in to your account in accordance with your agreement with us;
  • Communicate with you about Services, offers, promotions, rewards, and events offered by Guuruume and others, and provide news and information we think will be of interest to you;
  • Detect, investigate and prevent fraud and other illegal activities and protect the rights and property of Guuruume and others;
  • Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;
  • Notify you about important changes to the Services, including changes or updates to this Privacy Policy;
  • Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; and
  • Carry out any other purpose described to you at the time the information was collected.


We may share your personal information as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers we have vetted and approved who need access to such information to carry out work on our behalf only to the extent necessary for the performance of any contract we enter into with you.
  • In response to a request for information if we believe disclosure is permitted by, in accordance with, or required by, any applicable law, regulation or legal process such as to comply with a subpoena or applicable court order;
  • With any person to whom disclosure is necessary to enable us to enforce our rights under this Privacy Policy or under any agreement we enter into with you or to protect the rights, property and safety of Guuruume or third parties;
  • In connection with, or during negotiations of, any merger, sale of Guuruume assets, financing or acquisition of all or a portion of our business by another company;
  • with analytics and search engine providers that assist us in the improvement and optimization of our Website; and
  • With your consent or at your direction.


We are required to state the lawful basis under which we process the personal data of our users from the European Union. Accordingly, the lawful bases upon which we process your personal information are as follows:

  • Where it is necessary to obtain your prior consent to the processing concerned in order for us to be allowed to do it, for instance in relation to direct marketing, we will obtain and rely on your consent in relation to the processing concerned.
  • Otherwise, we will process your personal data only where the processing is necessary for compliance with a legal obligation to which we are a subject; or
  • For the purposes of the legitimate interests pursued by us in promoting our business, and in ensuring the security, accessibility and improvement of our Website and Services and the development of new technology and services.


The Website may, from time to time, contain links to external sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. We are not responsible for the privacy policies or the content of such sites.


We may allow the following companies to serve advertisements on our behalf across the Internet and in applications: Meta and Instagram, using email address that are collected. These entities use technologies to collect information about your use of the Services and other websites and applications. This information may be used by Guuruume and Guuruume service providers to, among other things, deliver advertising and content targeted to your interests on our Services.


In the case of personal information we handle or receive on behalf of a customer in connection with their access to, and use of, our Application (“Customer PI”), we have no direct relationship with the customer’s employees or other individuals with whom that customer may interact with respect to the Application. If you are such an employee or individual and are seeking access to, or would like to correct, amend or delete, Customer PI, you should direct your query to the applicable customer. We will respond within a reasonable timeframe to a customer’s request to remove Customer PI. Please note that the foregoing will not limit EU individuals from making certain requests relating to their personal data as provided in Your Rights below.

We will not use Customer PI except for the purpose of providing and supporting the Services for the applicable customer. Customer PI will be retained for as long as needed for that purpose and as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.


Where permitted in our legitimate interest or with your prior consent where required by law, we will use your personal information for marketing and to provide you with promotional update communications by email about our products/services. You can object to further marketing at any time by selecting the “unsubscribe” link at the end of all our marketing and promotional electronic communications to you, or by contacting us using the contact details set out at in the Your Choices and Your Rights sections of this Privacy Policy.


We take reasonable steps, including physical, technical and organisational measures, to protect your personal information from unauthorised access and against unlawful processing, accidental loss, destruction and damage. Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us.

Your personal information will be retained by Guuruume for the duration of your account and may be retained for a period after this time as necessary and relevant to our legitimate interests, our terms of agreement with you and in accordance with applicable legal obligations. This may include retention necessary to meet our tax reporting requirements as well as time required to enforce the relevant terms of agreement or to identify, issue or resolve legal proceedings.

We may retain a record of your stated objection to the processing of your data, including in respect of an objection to receiving marketing communications, for the sole legitimate purpose of ensuring that we can continue to respect your wishes and not contact you further, during the term of your objection.


EU individuals have rights in relation to their personal data which is processed by Guuruume. If you are an EU data subject, you may, by emailing us at  

  • Request access to the personal data concerned.
  • Request that any incorrect personal data about you that we are processing be rectified.
  • Request that we erase the personal data concerned.
  • Withdraw your consent at any time where we are processing personal data relating to you on the basis of your prior consent to that processing, after which we shall stop the processing concerned.
  • Lodge a formal complaint with the Information Commissioner in Ireland (or your local EU supervisory authority if you live outside the UK) if you have a complaint about any processing of your personal data being conducted by us.

If the requested EU Data is Customer PI, please include the name of the applicable customer in your request; we will refer the request to that customer to respond directly to you and will support them as needed to respond to your request.


Account Information

Our customers may access, update or change personal information they have provided by logging into the Services.

Subject to the terms of their agreements with us, Customers may deactivate their accounts by sending an email to with the subject line of “Deactivate Account,” but note that we may retain certain personal information as necessary to comply with our legal obligations or for legitimate business purposes, such as to resolve disputes or enforce our agreements.

If you are an individual with whom one of our customers interacts with respect to the Services (e.g., an employee of a customer), as noted above, you should direct any requests regarding access, modification or deletion of personal information to the applicable customer.

Promotional Communications

You may opt out of receiving promotional emails from Guuruume by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.


Account Deletion Process

To delete your account, please follow these steps:

1. Open the App:
Launch the Guuruume on your device and login with your credentials.

2. Open Side Menu and Navigate to My Accounts:
Within the My Account page, you will be able to see the “Delete Account” option. Tap on that.

3. Confirmation Prompt:
Once you choose to delete your account, a confirmation prompt will appear, seeking your final confirmation.

4. Confirm Account Deletion:
Click “Yes” or any equivalent confirmation button to proceed with the account deletion process.

5. Account Deletion Successful:
Upon confirmation, your account will be permanently deleted from our system. All account-related information, including personal data, will be removed. Please note that this action is irreversible.



If you have questions or concerns about this Privacy Policy, please contact us at